The advent of Flash in web designing has revolutionized websites, making them more interactive and dynamic than ever before . From online advertisements, to product websites to movies to games, websites across the board are making innovative use of Flash to attract users, increase traffic and boost conversions.
Flash lends an extra creative and market-friendly dimension to websites offering many benefits that are not possible with static websites. Some of these added advantages are:
* Flash enhances the appeal of any web site making its design more interesting and visually illustrative. Especially, sites presenting games, movies and other such interactive products need to be dynamic which is possible only with Flash web site designs.
* The advantage of using Flash is that around 90% of web users now have Flash player installed on their computer and you don’t have to worry about how your flash presentation is going to be viewed by the end user. Therefore, when you incorporate Flash in your site, rest assured it would be viewed by most of the people.
* Flash web sites can very effectively and easily present an entire company’s profile or product range in a matter of a few seconds, something which you can’t do simply with static images and text.
* Animation is best done with Flash. Viewers find it easy to watch animations created in Flash.
* It is quite convenient and easy to watch videos in Flash as it doesn’t need OS-dependent plug-in like Media Player or QuickTime for viewing videos smoothly.
* Films in Flash can be stored in very small file sizes and the best part is they are very easy and fast to download.
Flash can do wonders to web sites in terms of attracting eyeballs, enhancing stickiness and also marketing the product/service the website is promoting.
But it is extremely important to use Flash where it is needed and not to go for the overkill. Excessive use of Flash can harm the web site rather than helping it as some people are more interested in quick information rather than a fancy presentation.
Therefore, use Flash but use it sensibly.
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