The toughest job for a website is to catch the attention of the visitor, make her explore it further and be interesting enough to make her return for more later. Interactive web site design is one of the most popular tools websites employ to attract eyeballs, enhance stickiness and encourage repeat visits.
An interactive web site design keeps the visitor engaged, allowing her to interact with it and also in the process, provide loads of useful information as well. In fact, interactive website design has several benefits over plain boring static ones, including:
Benefits #1: Inter-customer interaction
A major reason as to why interactive web sites are able to retain visitors more and attract repeat visits is that they encourage and facilitate customer-to-customer interaction. Customers can interact amongst themselves easily and add content to the site by making comments, giving feedback etc. Encouraged by the participation of the users, new visitors register themselves and take part in the discussion.
Benefits #2: Helps in customer research
An interactive web site also allows you to conduct research about your products and services. On your interactive web site, you can conduct surveys or polls and ask customers to voice their opinions. This feedback helps you to identify your strengths and weaknesses and find out what’s hot selling on your website, where the glitches are and what your customers want from you.
Benefits #3: Gets updated easily
With interactive flash web site design, you can easily add any information or webpages anytime you want. Unlike HTML website, you don’t need to rush to your web designer for every addition or change. You can do it yourself by simply entering the new information through a user-friendly admin panel and rest would take care of itself.
Benefits #4: Aids in e-mail marketing
In an advanced web site design, the landing page typically has an e-mail form to help you capture ‘qualified leads’, in other words, potential customers interested in your products/services. Once you get their contact details through the form, you can use e-mail marketing to send more information to these interested visitors, read potential customers, rather than sending it randomly to a hundred odd people. This helps you to channel your energies and resources specifically to a high-potential target audience.
Overall, an interactive web site allows a company to establish and cultivate a strong and healthy relationship with its customers, leading to higher traffic, repeat visits and increased revenue.
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