Monday, September 1, 2008

6 key design elements essential for the success of a website

The success of a website design is determined not only by the overall design scheme, but also by minor design elements. Imagine having an innovative design scheme and using colors which one can’t even stare at for longer than 30 seconds?

An advanced website design confirming to the Web 2.0 standards should deliver more with less in the following ways:

1. They should take the visitors straight to the site’s goal by using fewer, well-chosen visual elements to guide the visitor’s eye.

2. They should create the desired impact by using innovative yet expressive imagery thus saying more without using many words.

3. The design and content scheme as interactive website design elements is targeted at addressing the visitors’ need.

To help a web page achieve the above mentioned goals, the following advanced web site design elements play a major role:

1. How the primary call to action has been placed and the color of the action buttons

2. Whether the elements with links are placed as text or as images

3. How much breathing space has been given to the content i.e. how much “white space” has been left on the page to allow the content to gain notice?

4. How prominently the main heading is placed?

5. The number of visual elements that catch the visitors’ attention.